Hannah WiinholtApr 93 min readNavigating the European Market: A Guide for Chinese SMEsEntering the European market is an exciting yet challenging endeavor for any Chinese small and medium-sized enterprise (SME). The...
Hannah WiinholtApr 92 min readEmbracing Vertical Marketing Strategies for Cross-Border ExpansionIn the ever-evolving world of marketing, the shift towards vertical marketing strategies has emerged as a pivotal trend. Vertical...
Hannah WiinholtApr 93 min readHow AI is Revolutionizing Global Expansion for SMEs in Europe and AsiaIn today’s fast-paced digital economy, small and medium-sized enterprises (SMEs) are increasingly facing the challenge of scaling their...